Evaluation
1. Estimated audience figures
Approximately 2.5 M Participants.
Approximately 2.5 M Participants.
2. Press coverage
Over 250 Media Exposure.
Over 250 Media Exposure.
3. Social performance
Over 10K User-generated Posts on Instagram & Facebook.
3.7 M Reach, 50M Exposure, 170K Engagement on Discovery Taiwan Facebook.
Over 10K User-generated Posts on Instagram & Facebook.
3.7 M Reach, 50M Exposure, 170K Engagement on Discovery Taiwan Facebook.