Discovery Channel Taipei

From 18 July – 19 August 2019, Gaia is being presented in Taipei 101, Taiwan by Discovery Channel as part of the 50th Anniversary of the Apollo 11 moon landings.  Thousands of people are arriving each day to see the sculpture. 

Evaluation

1. Estimated audience figures
Approximately 2.5 M Participants.
 
2. Press coverage
Over 250 Media Exposure.

3. Social performance
Over 10K User-generated Posts on Instagram & Facebook.
3.7 M Reach, 50M Exposure, 170K Engagement on Discovery Taiwan Facebook.